UX DESIGN - MOBILE - WEB

INDUSTRY WITHOUT ART

My name is Joe Donato and I am a Senior UX Designer who is passionate about mobile
application design, web, and UX design.

about-brooklyn

ABOUT ME

 

Joe Donato is a multidisciplinary designer with a focus on mobile application design, responsive  web, and cross platform UX design. Hailing from the rainy city of Seattle he  has developed a number of mobile applications and websites for millions of users.

Seriously engaged in graphic design since 2000, he has won numerous awards for his work at NikeNintendoAllRecipes  ,and Nordstrom . Joe designed and developed a number one app in the android marketplace T-mobile’s My Account app and also worked on the custom UI for the T-mobile’s MyTouch family of mobile phones.  His projects for AllRecipes including Allrecipes Dinner Spinner, Your Kitchen Inspiration an iPad app, and Allrecipes TV  google tv app have surpassed over 30 million downloads. His graphic design work has received recognition from Teen VogueForrstMacomedia site of the day, and Smashing Magazine.   Lately, he has designed a family of apps for EveryMove on iOS, Android, and the web.   Joe currently works as a Senior UX Designer for T-Mobile.
 
Joe attended Pacific Northwest College of Art and majored in graphic design with a focus on web and multimedia. He was awarded Outstanding Student in Multimedia in 2000. In his spare time, Joe enjoys singing top 40 songs at divey karaoke bars, playing volleyball for a local sports team, watching HBO’s Silicon Valley, and building armies in Clash of the Clans   Boom Beach, Walking War Robots.
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STATS

I excel at leading design initiatives from concept to competition and communicating design thinking to all levels of management and stakeholders. I prefer to use customer-driven metrics and agile methodologies to drive design decisions.

UI & UX
90%
Mobile Application Design
80%
Rapid Prototyping
90%
HTML/CSS
75%
Animation
70%
Wordpress
100%

CREATIVE SKILLS

UI/UX  Design, Mobile Application Design (Android, iPhone, iPad, Windows), Web Design, Html/CSS, Animation, Typography, Adobe CC, WordPress, Wire Framing, Branding and Identity, Communication Skills, Graphic Production, Project Management, Presentation Skills ,and Client Management.

TECHNICAL SKILLS

Adobe CC, Html/CSS, WordPress, Animation, User Experience Design, Responsive Design, Rapid prototyping and testing expertise with Marvel, InVision, Balsamic, and Sketch

work

FEATURED WORK

I've been fortunate to collaborate with some of the biggest and sometimes small brands in Seattle. See the projects and projects we've created together.


FRONT DESK – BUILD YOUR BUSINESS

Front Desk helps customers and companies come together. It is a mobile-first software solution for small businesses for scheduling, attendance, billing, marketing, and metrics, and much more.  

As Senior Designer,  I was directly responsible for the establishing the brand and associated style guide, creating and updating the website, and the content marketing strategy.  Duties included:  redesign of new product pages, 14-day nurture campaign, creation and a/b testing of sign-up pages, creation of  multiple white papers, webinars, case studies, marketing related print materials, blog posts and banner ads.

I specifically got a chance to study the freshly redesigned website and quantitative data on visitation and conversion rates and optimizing the signup flow. By focusing on vertical-specific content, adding a faq on the pricing page, and implementing Front Desk’s online chat presence my team was able to increase signups by 35%.

EVERYMOVE – GOOD THINGS COME TO THOSE WHO SWEAT

EveryMove is an app that converts physical activity into real-world rewards. Add any physical activity or connect your phone or wearable device and the app will give you rewards for being active

As the Principle designer of the iOS & Android apps, I ran design meetings to gather feedback from stakeholders, gather requirements, prototyped, designed & deployed a complete mobile experience in first six months. I constantly reviewed metrics & spear-headed updates focused on retention and simplifying the user experience.  Refinements to the “Add an Activity” flow and the addition of progressive onboarding resulted in a huge improvement on mobile core tasks from about 50% to about 70%.  This included adding your first activity, connecting your social networks, completing sign up, etc.

I also lead the design team on a brand refresh and redesign of the brand, website, and mobile apps. After the redesign, we saw an uptick signup of about 10% within the first month.

COZI – FAMILY ORGANIZER

Cozi is a free app and website that helps you manage the chaos of family life with a shared calendar, shopping lists, to-do lists and more. Cozi helps you keep track of everything from school schedules to sports activities, grocery lists, meals and chores — all in one place accessible by every member of the family and from any computer or mobile device.

As the Senior UI/UX Designer I drove the look and feel of the iPhone, iPad, Android apps into easy to understand yet modern look. By applying modern UX best practices, I uncluttered the navigation and simplified the messaging of each section while keeping the target audience of a busy mom in mind. I designed & launched “Cozi Contacts” feature that allows families to share filter, & organize contacts together

I also got a chance to review the ad placement across the whole family of apps and streamlined the workflow to maximize ad revenue while reducing production time of partner assets.

DINNER SPINNER – GET DINNER ON THE TABLE WITH LESS FUSS & MORE FUN

Allrecipes is the original and largest food-focused social network created for cooks by cooks; where everyone plays a part in helping cooks discover and share the joy of home cooking.

The bulk of my work at Allrecipes revolved around this little beauty pictured above called Dinner Spinner.  Dinner Spinner comes in two flavors Dinner Spinner Free and Dinner Spinner Pro.  With over 16 Million downloads between all of the Allrecipes mobile products, it kept me pretty busy.  The basic concept of the app is that you can select dish type, ingredients, and ready in and the spinner will randomize  recipes by these three categories.  In addition to the spinner the app has a featured section, favorites, search, shopping list, and settings. The app itself has over 40,000 top rated recipes all submitted by users.  You can upload photos of recipes or share them with friends.  Dinner Spinner is available on iPhone, Android, and Windows Phone 7.  We have also revamped this UI for Android tablets and the Kindle Fire.

The search section has a number of dietary filters including vegetation, vegan, no dairy, no wheat, high fiber, low fat, low sodium, and low carbs.  So you can easily find low fat, low sodium chicken recipes in seconds.

our-philosophy-is

“THE SECRET TO CREATIVITY IS KNOWING HOW TO HIDE YOUR SOURCES.” 

— ALBERT EINSTEIN
graphic-design

PORTFOLIO

Here's a sampling of my work in mobile applications, graphic design, and finally my work in web design.

MOBILE

 

GRAPHIC DESIGN

 

WEB

 

MY TWEETS

design-is-a-mix-of-craft

“DESIGN IS A MIX OF CRAFT, SCIENCE, STORYTELLING, PROPAGANDA, AND PHILOSOPHY.” 

- ERIK ADIGARD

Get in touch

Got a project? Question? Idea? I am always open to new projects, collaborations, and discussions. If you’d like to get a hold of me, use the form below. Thanks in advance!